Case Study: Encore Academy Promotional Video

Encore Academy, an arts-focused public charter school in New Orleans, LA was up for renewal this year. Last month, the Orleans Parish School Board (OPSB) declined to renew their charter. One factor in the non-renewal was low enrollment. This fall, ahead of the OPSB vote, Mangrove Strategies was hired to write the script for a promotional video to help generate excitement, enthusiasm, and hopefully, applicant interest in the school - to show a positive enrollment trend. While Encore Academy did not ultimately remain open, we were proud to produce a video that celebrated this amazing school and made the case for an arts-focused school given New Orleans rich artistic tradition. For this project, we created the concept for the video, wrote the script, developed a corresponding shot list, and hired a local video production team (JB Creates) that did an excellent job creating a final product that aligned with the client's goals.

Full Length Video - English

Full Length Video - Spanish

30 Second Video - English